The TXI Journey
Founded in 1998, we’ve come a long way since starting TXI and we’re really proud of that. With our recent successful rebrand, we’re taking you back on the journey of where we began and our vision for the future. With almost 20 years in the communications industry, TXI is a UK based company supplying a fully hosted telephony portfolio direct to the business market and through Channel Partners. Utilising the innovative Broadsoft Telecoms switch we are able to offer a reliable and simple service.
So why did we rebrand? It was important to us to streamline the business and make it more customer friendly. We found from ur customer feedback that our old marketing material was full of jargon – that perhaps only a telecom-savvy person would understand. Because of this, we were missing a huge chunk of our target audience with our marketing strategies and we took to the drawing board to define our vision.
We took a look at our logo. It was outdated and complicated. Compiling five different elements including two straplines, we were keen to minimise the wording and update the colour palette to something bright and eye catching. We knew that we wanted to reflect in our branding the standard of service we offer to our customers, by creating a simple and unique identity that showcases quality. Now much more recognisable, the feedback so far has been so positive and we believe the new logo really represents who we are and where we are going as a brand.
The next part of our rebrand was the website. Whether you’re a new customer or old, it was important to us that when you visit our site, you know exactly who we are. We wanted to show the real people behind TXI, including our faces, our personality, our ethos and most importantly, how much we value and appreciate our customers. Our small specialist team based in Poole, Dorset handle all the communication to our clients, so we had our new logo added to our redesigned uniform and smiled for picture day at our HQ for the dedicated ‘Meet The Team’ page. Here you’ll find more about our job roles and some quirky facts about us. When you work with TXI Telecoms, you work with humans, not machines and not a distant call centre. We are happy to put a friendly face to our names (and look forward to meeting you in the flesh soon!)
The rebrand has given us a real sense of achievement and a clear vision for a strong future. We are proud of our track record, in terms of customer-satisfaction as well as technical ability and are focused on maintaining this. We’d love to hear your feedback, so be sure to let us know via Twitter or dropping us an email firstname.lastname@example.org.